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The all-new Toyota Auris Hybrid will start from £18,950 for the entry-level T4 89g spec, rising to £20,700 for the flagship T-Spirit. The Auris Hybrid is powered by the same 1.8 litre VVT-i petrol engine found in the Prius, and an electric motor giving combined output of 134bhp.

The car will be available in 3 well-specified trim-levels; T4 89g, T4 & T-Spirit.

Entry-level T4 89g features Climate control, CD/MP3 player with USB, x4 electric windows, electrically adjustable/heated door mirrors, 7 airbags, 15" alloy wheels, LED daytime running lights, stability and traction control w/ hill-start assist. This model has CO2 emissions of 89g/km with combined fuel economy of 74.3mpg, which translates to over 700 miles on one tank.

Range-topping T-Spirit comes with 17" alloy wheels, leather & Alcantara seats, cruise control w/ speed limiter, Bluetooth w/ steering wheel audio controls, automatic headlights and wipers, smart entry and start and auto-dimming rearview mirror w/ rear camera display. Due to the increase of the alloy wheels, the T4 & T-Spirit models emit 93g/km with overall economy of 70.6mpg.

At £18,950, the Auris Hybrid is not a cheap way into to hybrid motoring. It is only £555 less than the company's entry-level Prius T3 and more than £2,365 more than the entry-level Honda Insight.

Toyota says that Auris Hybrid is close in price to similarly specced rival cars fitted with 2.0 litre diesel engines and says that Auris Hybrid customers and Prius Hybrid customers come from two distinctive groups.

'Prius customers want to make a statement,' said a Toyota spokesman. 'They tend to be style-led early adopters. Auris Hybrid customers will be interested in the mpg and they may also simply prefer a smaller car.'