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Monday, April 18, 2011
Given that the 2011 Lincoln MKZ Hybrid is little more than a gussied-up Ford Fusion Hybrid, it’s not surprising that the gas-electric MKZ achieves the same 41 miles per gallon city and 36 mpg highway rating. Admittedly, we were a bit shocked when Lincoln announced that the MKZ Hybrid starts at $35,180 (including destination and delivery) – the same price as a gas-only front-wheel-drive 3.5-liter V6 model. Perhaps that’s why buyers are snatching up the MKZ Hybrid at a rate that even Ford didn’t expect.
Initially, Ford targeted the hybrid version to account for approximately 15 percent of total MKZ sales. However, the numbers show that the MKZ Hybrid’s take rate has averaged between 22 and 23 percent since January of 2011. Ford says that March’s numbers look similar. Through the end of February, Lincoln sold a total of 3,343 MKZ sedans, 762 of which were hybrids. With no premium price tag and gas prices soaring, perhaps nobody should be surprised by the MKZ Hybrid’s take rate. Perhaps the better question would be, is the hybrid model profitable?
[Source: Ford]
PRESS RELEASE:
Consumer Demand for the Lincoln MKZ Hybrid Continues to Outstrip Expectations; MKZ range excels for choice and dependability
2011 Lincoln MKZ Hybrid
* Percentage of hybrid models sold within the MKZ range is higher than expected
* Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America and is the first model to offer a no-charge hybrid powertrain option
* Lincoln received highest score for durability in the latest J.D. Power and Associates Vehicle Dependability Study of three-year-old vehicles
DEARBORN, Mich., March 28, 2011 – Sales of the Lincoln MKZ Hybrid luxury sedan continue to exceed expectations. Having launched with a sales mix of approximately 15 percent within the MKZ model range, sales have continued to track at more than 20 percent since January 2011.
In addition to sales momentum, the MKZ Hybrid is proving popular for its other strengths, including fuel economy and top-rated dependability. No other four-door luxury sedan – gasoline, diesel or hybrid powertrain – can top the MKZ’s certified 41 mpg city and 36 mpg highway EPA rating.
Lincoln Dependability
Recently, Lincoln received the highest score for long-term durability among all vehicle brands in the annual J.D. Power and Associates 2011 Vehicle Dependability Study, the second-highest performing model for long-term durability in the entire study.
The study asked owners about their experience in the past 12 months with their three-year-old vehicles (for the 2011 study, 2008 model-year cars and trucks were surveyed). Survey respondents were asked to indicate any problems they experienced with their vehicle in the previous 12 months, choosing from a list of more than 200 issues in eight diverse categories.
The study also shows a strong link between reliability and purchase. Nearly two-thirds (63 percent) of new-vehicle buyers say reliability/durability is one of the most important factors in choosing a new vehicle. Additionally, the study found that fuel economy is among the top 10 purchase considerations.
Lincoln MKZ Choice
Lincoln was the first luxury automaker to offer a hybrid vehicle with the same base price as its gasoline counterpart. Both gasoline and hybrid versions of the MKZ have the same suggested retail price of $34,605.
That’s a value equation for the consumer that San Diego Lincoln dealer Ed Witt calls “huge.” He has delivered Lincoln MKZ Hybrids to customers who traded in other luxury brand vehicles as well as other hybrids. Witt’s store has delivered MKZ Hybrids to drivers of Toyota’s Prius and Lexus luxury vehicles, and has even taken BMWs in on trade for the car. One family, he said, traded in three cars and bought two Lincoln MKZ Hybrids.
To date, Witt has sold the most MKZ Hybrids out of any other Lincoln dealer in the United States since the vehicle’s launch in October. “Potential customers are surprised by the Lincoln MKZ Hybrid’s quietness, comfort and power. They just love the performance,” says Witt.
Outfitted with Ford’s award-winning 2.5-liter Atkinson-cycle four-cylinder engine, permanent magnet electric motor and eCVT transmission, Lincoln MKZ Hybrid delivers seamless performance. The gas-electric powertrain is rated at 191 horsepower.
MKZ’s interior has been laid out with an array of standard features, including real wood trim taken from sustainable forests, supple leather upholstery, heated and cooled front seats, and the award-winning SYNC voice-activated in-vehicle communications and entertainment system.
Lincoln is also the only luxury car brand to offer a THX® II Certified Audio System, bringing home theater sound quality to the MKX through 14 speakers strategically spread around the acoustically engineered cabin.
“Lincoln’s latest models continue to be well received by luxury car customers” said C.J. O’Donnell, Lincoln group marketing manager. “The MKZ Hybrid is just the start of the journey we are taking in redefining the Lincoln brand and its new model range for the future. Lincoln uniquely blends the style today’s luxury vehicle customers demand with impressive, clean, economical performance as well as a wide range of intuitive technologies and features.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Thursday, April 14, 2011
Lioncoln Premiere, when Lincoln cars had their own style and design department, and weren't cookie cutter fords or mercs with different nameplates
0 comments Posted by korekore at 9:33 PM
Notice the enormous running lights - turn signals in the bumpers, has to be the biggest I've ever seen on a car or truck
on the left side of the photo are the cool switch levers.. they might make a bitchin addition to a hot rod 
What a big old barge, must be a great solid feeling tank of a ride.Sunday, April 10, 2011
Friday, April 8, 2011
1971 Lincoln Continental Farm and Ranch special, some exec thought Lincoln owners needed a truck 30 years before the 2001 Blackwood
0 comments Posted by korekore at 9:29 PM
How about that? It's the earliest Lincoln truck I've ever seen, and the only Ranchero like Lincoln I've ever seen. The 2001 Lincoln Blackwood was the Neiman Marcus special 50, and in 2002 they made the truck for one year. Basically it was a upscale F150 cab with an outsourced bed.Thursday, April 7, 2011
Josh rescued this Lincoln from a boring uninteresting looking life
0 comments Posted by korekore at 9:37 PM
Josh has the pledge guarding the car. (somebody has to keep the kids from leaving fingerprints! I bet the pledge is walking home if he lets anything happen to the car)
Nice smoked taillight lenses 
Sunday, March 20, 2011
Lincoln Capri at the annual Trueline car show and open house
0 comments Posted by korekore at 7:53 PM
Sunday, October 17, 2010
Featuring a 1.6-liter Eco Boost engine and Ford's all-new dry, dual-clutch PowerShift six-speed transmission, the Lincoln C Concept achieves 43 mpg on the highway, while offering up an impressive 180 horsepower and 180 ft.-lbs. of torque. PowerShift and outstanding driving dynamics make the Lincoln C Concept fun for the driver.
Sporty, Elegant Exterior Design
When designers developed the Lincoln C Concept, their goal was to create a C-sized automobile with both presence and elegance. Their vision: a smaller, more fuel-efficient car that could maneuver easily in congested urban areas and compact parking spaces, yet still provide driver and passengers with levels of luxury and comfort usually reserved for larger sedans.
One of the most distinctive features of the Lincoln C is its unique silhouette. The visual mass of the car is very low to the road. A low-slung shoulder line with a wheel-at-each-corner stance supports a dynamic, slightly formal cabin. The aim was "go kart" visual stability combined with elegant lines and surfaces.
The modern appearance of the Lincoln C reflects the timeless, iconic elements of the Lincoln DNA: sheer surfaces bounded by defined creases; a cantilevered roof extending from a strong C-pillar; a confident double-wing chrome grille; full-width tail lamps and rocker brightwork.
The front end of the concept is unmistakably Lincoln. The signature grille encapsulates LED headlamps that - like the taillights - are made with prismatic optical elements that create depth and visual sophistication. A sculpted groove in the top of the front hood - which derives its shape from the Lincoln badge - adds a finishing touch to the grille of the car.
A low shoulder line combines with a strong, high belt line to create a sense of safety and privacy inside and outside of the vehicle.
An aluminum cantrail adds elegance to the concept by extending the beltline to the rear glass and breaking up the otherwise tall C-pillar. Aluminum is also visible inside the door apertures.
The Lincoln C is absent of a B-pillar or center post. The center-opening doors - a classic Lincoln trait that rekindles memories of the 1961 Continental - allow effortless access to first- and second-row bench seats and give the vehicle a limousine-like quality.
Sleek side mirrors house both advanced rear-view camera and blind spot detection technologies. Slit-like LED turn signal indicators are integrated into the mirrors, allowing slim, efficient light.
LED taillamps span the full-width of the Lincoln C's rear, featuring turn signal indicators that fade toward the center of the car stretch from side to side.
An all-glass roof provides a modern, futuristic look. The expansive opening illuminates the cabin and enhances the sense of spaciousness inside the car.
Designers reinterpreted the presentation of the Lincoln badge throughout the exterior of the Lincoln C in a subtle way, giving it a contemporary "race track" theme. The Lincoln star sits proudly at the center of the front end, and the rear badge is slightly morphed to suit its placement above the taillights.
A more in-depth look at various details of the Lincoln C reveals that the badge motif is repeated in discreet ways in the design of the front lower intake mesh; the shape of the glass roof and structure; the implied illuminated keyholes on the door handles; the shape of the rear-view camera that sits on the back of the roof; the design of the wheels and the pattern in the tire treads.
The exterior of the Lincoln C is bathed in a light, exterior clear coat that hints of yellow metallic.
Modern, Timeless Interior Design
Inside, the Lincoln C Concept welcomes driver and passengers to a space that looks more like the living room of a contemporary urban loft than the inside of a car.
Elements of classic Lincoln DNA permeate the cabin, including: a bright, clean, light color palette; authentic materials such as wood and metal; ambient lighting; jewel-like chrome details; bench seating; and the symmetrical design of the instrument panel, which thoughtfully serves both driver and passengers.
The interior's all-white color palette -- from roof to seats to floor -- is stunning. Subtle chrome accents on the seats, instrument panel, door panels and floor glimmer like fine jewelry. A light gray wood veneer - made from recycled wood - provides a striking contrast against the white leather on the instrument panel and door panels. The headliner is white Alcantara suede.
Because the Lincoln C Concept is two inches wider than conventional C-class vehicles, it offers the roominess of a 1961 Continental at almost half the length. In modern terms, the vehicle has the overall length of a Ford Focus and the overall width of a Lincoln MKZ.
Designers took full advantage of the extra space in the interior of the Lincoln C by incorporating luxurious bench seating in the front and back rows. They are crafted from luxurious, chromium-free leather and filled with soy foam. The seats are thin and lightweight, but because they were designed to an ergonomic comfort curve, they are extremely comfortable.
There is a single headrest on the left and a double headrest on the right for passengers in both rows. All the headrests automatically retract without occupants for optimized driver vision. Convenience trays are housed compactly behind the front bench. In the closed position, they are flush with the leather and feature chrome release handles.
One of the most eye-catching elements of the seating is the laser-engraved floral etching on the passenger side seats and floor and on the back of the driver's seat. It is a light, airy pattern that gives the interior a refined, sophisticated look.
The steering wheel is hubless, lending the driver an unobstructed view of the instrument panel. The glossy white rim rotates around a stationary chrome ring with chrome shifter paddles on both sides. Simple toggles embedded into the left and right sides of the wheel control the vehicle's navigation system and menu selection.
The instrument panel is leather-wrapped with a chrome bezel. The light, gray wood veneer forms a symmetrical shape that surrounds the center-mounted touch screen and extends out to the right and left sides. Above the center screen is the Lincoln nomenclature and badge, finished tastefully in chrome.
The panoramic instrument panel is divided into three sections and designed with a mixture of digital and analog components. The left side contains Lincoln's signature HMI menus and driver-related information. The center portion displays a multi-functional screen displaying navigation, SYNC details and a life-like custom avatar to help make everyday journeys more seamless and other helpful, driver-oriented options.
Soft, white ambient lighting creates a relaxing atmosphere inside the cabin. The lighting is integrated into the C-pillar with a front face that displays the Lincoln badge.
The roof also features an integrated rearview mirror and a chrome-trimmed Web camera that rotates to the right or left, depending on whether the driver or the passenger is communicating via the Internet. A chrome air vent follows the shape of the glass roof.
Monday, May 31, 2010
Saturday, May 1, 2010
Beijing 2010: First Auto Works Red Flag limo is fit for government work
0 comments Posted by korekore at 2:43 PM
Beijing-based First Auto Works has long been the provider of the official transportation for the hierarchy of the People's Republic of China. Back in the 1950s, FAW started off building a localized version of the standard Soviet parade car, and over the past half century, they have evolved. FAW has also built licensed stretched sedans based on Audi and Lincoln vehicles.
Here at the Beijing Motor Show, FAW is showing off a new limo that is a modern interpretation those original models from the 1950s, but with a greenhouse and door array that looks more like a contemporary Rolls-Royce Phantom. We couldn't find any press materials written in English, but we have reason to believe that this machine is powered by a V12 engine that looks suspiciously like the one from the BMW 7 Series V12 of the late-1980s.
Friday, April 9, 2010
