(from Lincoln Press Release) Lincoln is breaking new ground with the Lincoln C concept, a new big idea for a small luxury car. Designed with today’s upscale, urban consumer in mind, the Lincoln C concept brings the presence and elegance of a large Lincoln to a smaller, more efficient C-sized car. “Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life,” said Peter Horbury, executive director of Design, The Americas. “The Lincoln C offers sensible indulgence.”
According to Horbury, younger contemporary consumers with slim iPods and pocket-sized cameras have already grown accustomed to the notion of premium quality in a small package.
The concept’s unique size, lightweight construction and use of sustainable materials make the Lincoln C stand out – along with its fuel economy.
Featuring a 1.6-liter EcoBoost engine and Ford’s all-new dry, dual-clutch PowerShift six-speed transmission, the Lincoln C concept achieves 43 mpg on the highway, while offering up an impressive 180 horsepower and 180 ft.-lbs. of torque. PowerShift and outstanding driving dynamics make the Lincoln C concept fun for the driver.
Plus, a sophisticated human machine interface (HMI) and forward-thinking in-car connectivity technologies bring a whole new dimension to social networking, an important facet of modern customers’ active lifestyles.
“Connectivity is as much a luxury for today’s younger car buyer as are the traditional luxuries of wood, leather and a comfortable ride,” said Horbury. “It means being able to continue your lifestyle seamlessly while you’re on the move.”
© Source: seriouswheels
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According to Horbury, younger contemporary consumers with slim iPods and pocket-sized cameras have already grown accustomed to the notion of premium quality in a small package.
