|
|---|
|
|---|
The 2009 North American Car of the Year, the Hyundai Genesis Sedan, has joined forces with an unlikely partner, Italian luxury goods Prada, for a special and very limited edition of the luxury vehicle. The three Genesis Prada models will make their official debut tomorrow, at the 2009 Seoul Motor Show. The work on the project started, as we reported, last November and the three resulting vehicles will either be auctioned for charity purposes (2 of them) or stay with Hyundai.
Since the specs on the Genesis are already known, we will now focus on Prada's input into the limited edition. The Italian firm developed a sporty version of the Genesis bodywork, complete with 20 inch alloy rims designed and produced in Italy and an outer antenna with edge shape.
The paintwork is in matte metallic midnight blue, combined with metal parts in titanium. Dark matte plated gold replaces the existing shining chrome for the radiator grill, the emblem, and the outer handles. The interior of the Genesis Prada was also subjected to major makeovers, as the dashboard and the upholstery were hand crafted in Prada's trademark saffiano leather for an even more luxurious finishing than in the series versions.
In order to further underline the unique image of the “Genesis Prada,” a new special technology was applied to all gold plated details and all wood grain parts. As we said, the Genesis Prada took over five months to build and the work on the vehicles was conducted both at Hyundai’s R&D center in Namyang and at Prada’s Design Center in Italy, where Genesis models were delivered to allow a full size development.
© Source: autoevolution
We need your comments below >>
We've known rough performance numbers on the 2010 Hyundai Genesis Coupe for some time now: 0-60 in under six seconds, up to 30 mpg with the 2.0T, and so on. But one set of key numbers has eluded us until now: price. Hyundai's rear-drive performance hopeful will weigh in at $22,000 for the base 210-hp 2.0L turbo model, and the 306-hp 3.8L V6 will start at $25,000.
Despite being the price leader, the 2.0T still piles on a lot of kit including a six-speed manual transmission, a full compliment of brake-related electronics (ABS, traction control, brake force distribution, and brake assist) and 18-inch alloys wrapped in Bridgestone Potenzas. Standard creature comforts include keyless entry, cruise control, air conditioning, leather wrapped wheel and shifter, a six-speaker AM/FM/XM/CD/MP3 player with USB port and steering wheel audio controls, and Bluetooth.
Tuner types and gearheads will probably be most interested in the newly announced mid-priced 2.0T R-Spec model ($23,750). Hyundai has chosen not to make the R-Spec a stripped-out lightweight performance model. As such, the model still includes things like the aforementioned six-speaker stereo, air-conditioning and remote keyless entry, but the 137-mph coupe also gets Hyundai's full compliment of performance hardware, including uprated Brembo brakes, stiffened suspension, a Torsen limited-slip differential, and 19-inch gunmetal alloys wrapped with summer tires.
© Source: autoblog
We need your comments below >>
Hyundai is certainly beginning to make waves in the automotive world, with its next step being to showcase the Genesis Coupe during the highly coveted Superbowl ad slots. With New Zealand-born drift and stunt driver Rhys Millen given instructions to go as sideways as possible, Hyundai plans to also make the footage available online for fans to piece together their own Superbowl ad.
© Source: youtube
We need your comments below >>
