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Hyundai knows 210 horsepower in a 3380-pound car won’t astound anyone. It imagines the base Genesis coupe with its 2.0-liter turbocharged four as a blank canvas for tuners and speed-widget makers chasing the young buyers who will be hooked by the turbo’s $22,750 starting price.

One thing is certain: There will be lots of zoom parts available. The 1998cc four is the same basic engine as in the 291-hp Mitsubishi Lancer Evolution, both engines being byproducts of the Global Engine Manufacturing Alliance, a joint venture among Hyundai, Mitsubishi, and Chrysler.
Similarities outweigh the differences, we’re told, between the Evo’s motor and Hyundai’s all-aluminum Theta four with its twin-cam variable valve timing and Mitsubishi TD04H turbo making 15.0 psi. Core components such as pistons and rods should move freely between them, for example. Hyundai’s engine uses a different computer, from Siemens. The software wasn’t intentionally made easy to crack, “but it’s not very tough,” says one Hyundai exec with a wink. That means up to 300 horsepower should be possible without major surgery.

Three trim levels include base, Premium, and Track. All are well equipped, though Premium brings a power driver’s seat, an Infinity stereo, a sunroof, and keyless start. As with the V-6 Track, the 2.0T Track version features a stiffer suspension, 19-inch wheels, Brembo brakes, a limited-slip diff, aluminum pedals, xenon headlamps, fog lights, and rear spoiler. One item available only on the 2.0T Track: red cloth inserts for the black seats.

© Source: caranddriver
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We've known rough performance numbers on the 2010 Hyundai Genesis Coupe for some time now: 0-60 in under six seconds, up to 30 mpg with the 2.0T, and so on. But one set of key numbers has eluded us until now: price. Hyundai's rear-drive performance hopeful will weigh in at $22,000 for the base 210-hp 2.0L turbo model, and the 306-hp 3.8L V6 will start at $25,000.

Despite being the price leader, the 2.0T still piles on a lot of kit including a six-speed manual transmission, a full compliment of brake-related electronics (ABS, traction control, brake force distribution, and brake assist) and 18-inch alloys wrapped in Bridgestone Potenzas. Standard creature comforts include keyless entry, cruise control, air conditioning, leather wrapped wheel and shifter, a six-speaker AM/FM/XM/CD/MP3 player with USB port and steering wheel audio controls, and Bluetooth.

Tuner types and gearheads will probably be most interested in the newly announced mid-priced 2.0T R-Spec model ($23,750). Hyundai has chosen not to make the R-Spec a stripped-out lightweight performance model. As such, the model still includes things like the aforementioned six-speaker stereo, air-conditioning and remote keyless entry, but the 137-mph coupe also gets Hyundai's full compliment of performance hardware, including uprated Brembo brakes, stiffened suspension, a Torsen limited-slip differential, and 19-inch gunmetal alloys wrapped with summer tires.

© Source: autoblog
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At the autoblog Jalopnik I came across the spied pics of a bright red USDM 2010 Hyundai Genesis Coupe lurking from Santa Monica. Doesn't it look purdy sitting there all dripping wet? We think so.


© Source: jalopnik
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Hyundai is certainly beginning to make waves in the automotive world, with its next step being to showcase the Genesis Coupe during the highly coveted Superbowl ad slots. With New Zealand-born drift and stunt driver Rhys Millen given instructions to go as sideways as possible, Hyundai plans to also make the footage available online for fans to piece together their own Superbowl ad.



© Source: youtube
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